Our first encounter with an eco-friendly purpose in Northwest Argentina was when the real estate company Eduardo Cabrera invited us to develop the branding and launch campaign for Anfiteatro de la Vid, an exclusive real estate project in Cafayate designed as a natural amphitheater. Our challenge was to create a concept that not only highlighted the design of the place but also conveyed the value of investing in a space that, like the surrounding wine, improves with time. Each home offers unique views of the vineyards and wineries, making this development a long-term investment where the landscape is the main attraction.
With an emotional and sustainable approach, our campaign showcased the beauty of the surroundings as the project’s greatest asset. We succeeded in connecting with potential investors and homeowners by emphasizing that the true value was not in the renderings or blueprints but in the experience of living in a place that will grow in beauty and value over the years.
Would you like to add an environmental purpose to your brand? Let’s talk; we know how to make it happen.
