A Love Story Through Time
With this Miami-filmed series, we faced the exciting challenge of presenting a story that combines Science Fiction and Humor. This led us to internally coin the term SCI-FUN—a category that allowed us to imagine Eva Luna Montaner traveling through time with her brother, sparking endless adventures that time travel can bring.
OBJECTIVE:
To create a 360° campaign introducing a journey through time to a 1957 TV show. The tone of communication needed to build intrigue, raising all the questions a 12-year-old might have when navigating a world without cell phones or Wi-Fi.
To create a 360° campaign introducing a journey through time to a 1957 TV show. The tone of communication needed to build intrigue, raising all the questions a 12-year-old might have when navigating a world without cell phones or Wi-Fi.
RESULT:
The campaign successfully amplified the novelty of the show in the lineup, securing the top spot in its segment, and the love story continued its journey into a second season.
The campaign successfully amplified the novelty of the show in the lineup, securing the top spot in its segment, and the love story continued its journey into a second season.
