Empower your thumb.
The Kids' Choice Awards have always created a major impact on social media for our online platforms, but traffic would drop significantly throughout the rest of the year. So, I developed a format for LABS featuring a girl showcasing the trendiest products on the web, which later evolved into trendybynick.com. This is how a format turned into content.
OBJECTIVE: To create a digital content feed that maintains the 18 million views our platforms receive during the Kids' Choice Awards across Latin America.
LEARNINGS: Don’t just talk about trends—show them, and cultivate a strong sense of social listening with your audience.
LEARNINGS: Don’t just talk about trends—show them, and cultivate a strong sense of social listening with your audience.
