Go For Innovation was initially held in-person in 2019 and saw its virtual format recreated in 2022, as the pandemic came to an end. The challenge was to enable the audience to virtually view the exhibitors who were physically present at a digital setup in the Sheraton Buenos Aires.
A Virtual Island in 3D was created where attendees could explore at their leisure, attend simultaneous live talks, and access recorded sessions. Each participant had to create their avatar, allowing them to interact virtually while being on the Innovation Island.
The event achieved 100% attendance, with the media covering the experience throughout Latin America.
