The Brief: Showcasing the Year's Biggest Premieres
Every April, Nick faces a thrilling challenge: announcing all the major premieres and new releases for the year. Each edition must present the month's lineup—the channel's biggest— in a catchy, music-filled format, packed with visual and editing resources designed to captivate our 9- to 14-year-old viewers.
The success of each Abrilisimo is gauged by its impact on programming and social media, where social listening helps us fine-tune creativity and messaging year after year, promo by promo.
BONUS TRACK: Every year, this promo not only becomes a trending topic but also catches the attention of the Promax jury.
