She’s a robot, but who would notice?
Yo Soy Franky is a youth-oriented series filmed in Colombia, with a script by Marcela Citterio and produced by Nickelodeon Latin America in collaboration with Televisa Colombia. The project started with a single season, but its rating success and audience engagement were so positive that we ended up producing three seasons.
Following its success in Latin America, the Nickelodeon US team decided to create the American version, I Am Franky.
Yo Soy Franky is a youth-oriented series filmed in Colombia, with a script by Marcela Citterio and produced by Nickelodeon Latin America in collaboration with Televisa Colombia. The project started with a single season, but its rating success and audience engagement were so positive that we ended up producing three seasons.
Following its success in Latin America, the Nickelodeon US team decided to create the American version, I Am Franky.
YO SOY FRANKY CAMPAIGN
OBJECTIVE:
The three seasons of Yo Soy Franky shared a similar brief, emphasizing the need to create a campaign that humorously introduces our robot protagonist (María Gabriela de Faría) while highlighting the most human side of the entire cast. The challenge was to recreate such a complex digital environment within the constraints of our filming and post-production timelines.
The three seasons of Yo Soy Franky shared a similar brief, emphasizing the need to create a campaign that humorously introduces our robot protagonist (María Gabriela de Faría) while highlighting the most human side of the entire cast. The challenge was to recreate such a complex digital environment within the constraints of our filming and post-production timelines.
CONCEPT:
She’s a robot, but who would notice?
She’s a robot, but who would notice?
STRATEGY:
Each season’s campaign followed a similar structure, including a Logo Teaser, Teaser, Character Spots, Hard Drive, and extensive involvement from the Digital Marketing department.
Each season’s campaign followed a similar structure, including a Logo Teaser, Teaser, Character Spots, Hard Drive, and extensive involvement from the Digital Marketing department.
